Every new product starts with an idea, and our latest creation is a little different from anything we’ve made before.

The idea for the Moo Bar came from Elise, our Production Team Leader, and the production team, who imagined creating a white chocolate bar inspired by a cow, complete with distinctive dark chocolate spots. From there, the idea developed into a playful new addition to the Purbeck Chocolate range.

The Moo Bar marks our first venture into white chocolate bars, bringing something new to our range while staying true to the quality and character associated with Purbeck Chocolate.

Made with all natural ingredients, the bar is nut free, palm oil free and gluten free. But there’s more to the Moo Bar than the chocolate itself. We wanted the packaging to have just as much personality, and we knew exactly who to turn to.

If you’ve spotted one of our Purbeck Ice Cream vans out and about, you may already recognise Lucy Tidbury’s work. Her cow illustration, affectionately known as Moo, has featured on our famous delivery vans as they travel across the country, bringing Purbeck Ice Cream to people in all sorts of places.

Lucy is an oil painter based in Swanage, best known for her characterful depictions of cows and other farm animals. Her most popular work is the much-loved ‘Moo’ Selfie series, featuring cows posing against some of Dorset’s most iconic landmarks, including Swanage Pier, the Cerne Abbas Giant and Corfe Castle. The Corfe Castle piece is particularly close to our hearts here at Purbeck Chocolate, as our home overlooks this historic landmark in the heart of Purbeck.

Over time, the collection has grown to feature a variety of scenes, landmarks and animals. Her playful style and recognisable characters bring a touch of humour to each painting, with the aim of making people smile.

After studying Fine Art at university, Lucy initially worked in insurance while building her art business alongside her job. In 2014, she decided to become a full-time artist, opening her shop in Swanage in 2017.

Today, her artwork features across a range of products, including prints, mugs, greetings cards and gifts. Whatever the format, Lucy hopes her work will make people smile, whether through an animal’s expression or a familiar Dorset scene.

Lucy’s connection with Purbeck goes beyond the artwork we share. Through local events and familiar faces, we’ve been part of the same community for years, and her approach to business reflects something we value at Purbeck, too.

Lucy believes in the importance of independent businesses supporting one another, sharing opportunities and helping people discover what else the local area has to offer. She puts this into practice by working with and sourcing from other local companies wherever possible. Her artwork is scanned by a specialist in Corfe, while her greetings cards are produced in Dorchester.

We believe that these local connections help make the Isle of Purbeck such a special place to live and work. Collaborating with people who share our appreciation for the area is a great way to celebrate the talent on our doorstep, while creating something that feels genuinely connected to the place we call home.

Ready to try the Moo Bar for yourself? Discover our new creation and explore the rest of the Purbeck Chocolate range on our website.

You can also explore more of Lucy’s animal paintings and Dorset-inspired designs by visiting Lucy’s Farm or finding her on Instagram by searching for Lucy Tidbury Art.